PINK RIBBONS CRUSADE HISTORY

Pink Ribbons Crusade was founded in early 2000 by Jess and Suzanne King of Austin, Texas.  The Kings formed the not-for-profit-charity (501(c)(3)) because they wanted to make a financial difference in the area of Breast Cancer.  They also wanted to honor Mrs. King’s father, Dr. William Shields, who though now retired, had been a well-known breast surgeon.

Jess King was successful in the cable television industry while Suzanne King had gained national prominence in health-care advertising and public relations.  Mrs. King had been an avid collector of Princess Diana memorabilia for many years.  When her husband gifted her on a number of special occasions with Diana Dresses,  it became apparent she had a collection worthy of public notice.   To raise funds for their new organization, the Kings devised a novel plan.  They assembled Suzanne’s royal collection (including her seven Diana Dresses) and created a commemorative exhibit.  This exhibit has traveled to invited communities raising funds for breast cancer causes.  It has been totally revamped and has now become the historical backdrop for PRINCESS DIANA: DRESSES OF INSPIRATION.  The collection has taken 27 years to assemble.

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