Ribbons Crusade was founded in early 2000 by Jess and Suzanne
King of Austin, Texas. The Kings formed the
not-for-profit (501(c)(3) charity because they wanted to make a
financial difference in the area of Breast Cancer. They also
wished to honor Mrs. King’s father, the late Dr. William E.
Shields, who had been a well-known breast surgeon.
was successful in the cable television industry while Suzanne
King had gained national prominence in health-care advertising
and public relations. Mrs. King became interested in British
Royalty when she was given a queen doll as a young child. After
purchasing a Princess Diana bride doll in 1985, she became an
avid collector of Princess Diana memorabilia. When her husband
gifted her on a number of special occasions with Princess Diana
Dresses, it became apparent the couple had a collection worthy
of public notice.
Crusade totally came to life when Suzanne met British-born
Maggie Rogers-Kline from Florida, and the two diversely-talented
ladies devised a novel plan for raising funds. They assembled
Suzanne’s royal collection (including her eight Diana Dresses)
and created a historical commemorative exhibit. This grouping
has now traveled for many years to invited communities raising
funds for breast cancer causes. For the Long Beach exhibition,
the King Collection was expanded and has now become the
historical backdrop for DIANA: LEGACY OF A PRINCESS. The items
included have taken over 30 years to assemble. They represent an
individual's passion that has evolved into a charity that
continues to positively change lives nationwide.